Trích đoạn: hungpetechim
Trích passion road
các ông chủ chả dại gì mua một thương hiệu rùi giết chết nó đi !
Em thì tiếng Anh ọp ẹp lắm nên không dám dịch bậy bạ . Vậy bác xem tạm cái này nhé(mấy cái tin này em lấy từ Web của GM)
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INDUSTRY: DAEWOO-CHEVROLET REBRANDING: CONFIRMED (20 SEP 04)
General Motors has finally confirmed - after much speculation - that it is to
kill off the Daewoo brand in Europe. All existing Daewoo ranged and dealerships will be rebranded as Chevrolet models and outlets. "This reflects GM's strategy to increasingly position Chevrolet as its affordable entry brand for developed markets and a volume mainstream brand for emerging markets," says a statement, hinting that the Opel/Vauxhall brand will be positioned further upmarket. The change will be effective from January 2005, and Chevrolet UK will be based at the current Daewoo-Vauxhall-Saab HQ in Luton.
PRESS DAY PARIS MOTOR SHOW 2004
CHEVROLET ENTERS 2005 FIA WORLD TOURING CAR CHAMPIONSHIP
FIRST EVER PARTICIPATION IN WORLDWIDE CHAMPIONSHIP FOR GM’S BRAND
Chevrolet will race in the 2005 FIA World Touring Car Championship (WTCC). For the first time in its history Chevrolet, GM’s largest global brand, is entering a full factory team in an official FIA world championship.
The announcement comes less than a week after the news that Chevrolet would begin to market a range of cars in the UK/Western Europe built primarily by GM Daewoo Auto & Technology (GM Daewoo) in Korea, a strategy already successfully deployed in North and South America, Asia Pacific, South Africa and, most recently, Central and Eastern Europe.
New Lacetti four-door is chosen race car
Three Chevrolet Lacetti four-door saloons (formally known as the Daewoo Nubira in the UK) are being developed, built and entered into the 2005 championship series by the renowned British racing team RML (Ray Mallock Limited).
“We are excited about the launch of GM’s first FIA world championship entry with Chevrolet,” said Andy Carroll, designated Managing Director of Chevrolet UK. “A strong motorsport presence, with a car developed in the UK, provides the perfect stage for a strong brand to showcase its core values to a global audience. The FIA World Touring Car Championship provides exactly the platform Chevrolet needs to achieve its goals.”
“Chevrolet was looking for a product with high potential. We are delighted and honoured that a car developed and built by GM Daewoo has been chosen to spearhead the brand’s European growth,” said Nick Reilly, President and CEO of GM Daewoo Auto and Technology Co (GM DAT). “You need an experienced technical partner when you take on a programme like the WTCC. RML has a proven track record and expertise in motorsport, and touring cars in particular.”
“We are very proud to represent Chevrolet in its first global motorsports challenge,” said Ray Mallock, founder and Managing Director of RML. “We are looking forward to a very promising and successful relationship with the brand.” ...."
hi..hi...thua đi thôi nhiều ví dụ thế còn gì! Còn bác zerocool còn chờ gì nữa mà không nhập hội LAC quốc tế.
