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http://www.edmunds.com/insideline/do/Columns/articleId=109823/subsubtypeId=217
"Toyota faces an age issue, being seen as the Buick of the Asian brands. "Younger consumers are going through a phase of 'Not my father's Camry' just as the 1970s and 1980s youth market went through the 'Not my father's Oldsmobile,'" noted the CNW report. The average age of Camry drivers is
48, compared to Hyundai's 39. The report went on: "Younger consumers see Toyota as a brand for older drivers, lacking distinction and peer approval."