<h1>SsangYong Chairman: Feudal glides for Korea’s boss</h1> Filed Under: SsangYong
For us, we know the only brand of cheap SUVs and minivans quirky. But back home in Korea Ssangyong also builds a luxury liner. The Chairman is the baddest thing in the tiger country and popular with bosses and bigwigs.
Ssangyong? Is not that strange brand with the minivans and SUVs in the showers design? The eternal loose candidate who has been with the bankruptcy of the importer Kroymans wiped from the German market? Right. And still wrong. Because in Europe Ssangyong starts with the not so bad and above all very pretty Korando just a clean comeback. And back home in Korea take the brand, which now belongs to the Indian Mahindra Group, was already quite different.
The Korean S-Class
Although you can see on the streets of Seoul in fact many Actyon and Rodius . But there Ssangyong is primarily for ceremonial limousine chairman who is regarded as the Koreans Big Cock in the domestic luxury liners. “Those who have achieved something and want to show it all that can be chauffeured in the car,” says Kim Joon of the Ssangyong export department with pride. Not for nothing is the flagship of the same subject before the dozen luxury hotels in the city. “And even the MPs swear by our top model,” says Kim. “Every second is driving a Ssangyong.”
Bosses are bosses and not so ill-advised. After all, makes the sedan a distinctly representative impression of feudal fat and 5.14-meter carriage standing in front of the palace entrance. The grill is reminiscent of the Maybach, the Mercedes headlights on, and the mascot looks like the Rolls-Royce after a hurricane. However, it does not show the Spirit of Ecstasy, but actually the twin dragons of Ssangyong’s named after.
Extremely comfortable
The Chairman is a palace on wheels. While ministering spirits like Joon Kim grab the steering wheel, rear right, the owners can be massaged by air-conditioned leather upholstery, can easily beat her legs, take a cold Coke from the beverage compartment and comfortable television. No motor noise disturbs the peace, no look passes through the electric blinds and no bump through the electronically controlled suspension. However, the rattle in the air cushion massage seat as many stomach after three bean soup pots. As the Koreans have to rework a bit.
When Koreans speak of the chairman, he continues to fall, the term “The S-Class from Seoul.” That sounds like some after irony, partly to awe – but it’s not entirely wrong. By 2008, still on a Mercedes-designed platform, the luxury liner but is now on its own floor pan. But he still uses an old V8 from Stuttgart. The 5.0-liter engine develops 306 hp and is blocked as the Swabians with a seven-speed automatic.
Delicate speed warning at 100 km / h
Who wants to prove himself as a true leadership chairman exchanged places with Joon Kim, and gives the V8 on the highway to the airport a little of the spores. Cottony soft and velvety, the limousine glides them until tender in a few seconds, a Korean woman’s voice breathes a tempo warning from the Navi: More than 100 are taboo. This would involve the Asian luxury liner that takes less than seven seconds for the sprint, 240 creating loose. For European tastes steering and suspension are then far too mushy – while the two can be a pressure switch to vary the damn again look to Mercedes.
In the month Ssangyong is currently about 400 Chairman, reported Joon Kim and told from the brand-new facelift, which get the sedan a facelift and has smart LED brake lights. Most of them stay in Korea, a few are also sold to India and the Middle East. “But we want our flagship to Europe.” Until 2008, was prohibited by the license agreement with Mercedes. But since the car is on its own platform, Ssangyong works every now and then to an export version. “We even have a V6 diesel in the drawer, without whom we would probably not stand a chance in Europe,” says Kim. But every time he and his colleagues analyze the markets and offer the car importers, the echo is extremely poor. “Anyone who thinks abroad Ssangyong has just only SUV in mind,” he says, and seems a little sad.
At least the reputation back home in Korea is different. “This has a similar status to the Chairman as a Rolls-Royce in England, “he believes. This is evident not least the high price, must give the Ssangyong Manager: At least he is the equivalent of 62 000 € one of the most expensive cars in and out of Korea. “But compared to the S-Class it is a bargain, “says Kim Joon,” The cost with the V8 engine and corresponding equipment in our smooth twice as much.
Nguồn: http://de.auto.de/magazin...iter-fuer-Koreas-Bosse
Hình ảnh từ auto.de
For us, we know the only brand of cheap SUVs and minivans quirky. But back home in Korea Ssangyong also builds a luxury liner. The Chairman is the baddest thing in the tiger country and popular with bosses and bigwigs.
Ssangyong? Is not that strange brand with the minivans and SUVs in the showers design? The eternal loose candidate who has been with the bankruptcy of the importer Kroymans wiped from the German market? Right. And still wrong. Because in Europe Ssangyong starts with the not so bad and above all very pretty Korando just a clean comeback. And back home in Korea take the brand, which now belongs to the Indian Mahindra Group, was already quite different.
The Korean S-Class
Although you can see on the streets of Seoul in fact many Actyon and Rodius . But there Ssangyong is primarily for ceremonial limousine chairman who is regarded as the Koreans Big Cock in the domestic luxury liners. “Those who have achieved something and want to show it all that can be chauffeured in the car,” says Kim Joon of the Ssangyong export department with pride. Not for nothing is the flagship of the same subject before the dozen luxury hotels in the city. “And even the MPs swear by our top model,” says Kim. “Every second is driving a Ssangyong.”
Bosses are bosses and not so ill-advised. After all, makes the sedan a distinctly representative impression of feudal fat and 5.14-meter carriage standing in front of the palace entrance. The grill is reminiscent of the Maybach, the Mercedes headlights on, and the mascot looks like the Rolls-Royce after a hurricane. However, it does not show the Spirit of Ecstasy, but actually the twin dragons of Ssangyong’s named after.
Extremely comfortable
The Chairman is a palace on wheels. While ministering spirits like Joon Kim grab the steering wheel, rear right, the owners can be massaged by air-conditioned leather upholstery, can easily beat her legs, take a cold Coke from the beverage compartment and comfortable television. No motor noise disturbs the peace, no look passes through the electric blinds and no bump through the electronically controlled suspension. However, the rattle in the air cushion massage seat as many stomach after three bean soup pots. As the Koreans have to rework a bit.
When Koreans speak of the chairman, he continues to fall, the term “The S-Class from Seoul.” That sounds like some after irony, partly to awe – but it’s not entirely wrong. By 2008, still on a Mercedes-designed platform, the luxury liner but is now on its own floor pan. But he still uses an old V8 from Stuttgart. The 5.0-liter engine develops 306 hp and is blocked as the Swabians with a seven-speed automatic.
Delicate speed warning at 100 km / h
Who wants to prove himself as a true leadership chairman exchanged places with Joon Kim, and gives the V8 on the highway to the airport a little of the spores. Cottony soft and velvety, the limousine glides them until tender in a few seconds, a Korean woman’s voice breathes a tempo warning from the Navi: More than 100 are taboo. This would involve the Asian luxury liner that takes less than seven seconds for the sprint, 240 creating loose. For European tastes steering and suspension are then far too mushy – while the two can be a pressure switch to vary the damn again look to Mercedes.
In the month Ssangyong is currently about 400 Chairman, reported Joon Kim and told from the brand-new facelift, which get the sedan a facelift and has smart LED brake lights. Most of them stay in Korea, a few are also sold to India and the Middle East. “But we want our flagship to Europe.” Until 2008, was prohibited by the license agreement with Mercedes. But since the car is on its own platform, Ssangyong works every now and then to an export version. “We even have a V6 diesel in the drawer, without whom we would probably not stand a chance in Europe,” says Kim. But every time he and his colleagues analyze the markets and offer the car importers, the echo is extremely poor. “Anyone who thinks abroad Ssangyong has just only SUV in mind,” he says, and seems a little sad.
At least the reputation back home in Korea is different. “This has a similar status to the Chairman as a Rolls-Royce in England, “he believes. This is evident not least the high price, must give the Ssangyong Manager: At least he is the equivalent of 62 000 € one of the most expensive cars in and out of Korea. “But compared to the S-Class it is a bargain, “says Kim Joon,” The cost with the V8 engine and corresponding equipment in our smooth twice as much.
Nguồn: http://de.auto.de/magazin...iter-fuer-Koreas-Bosse
Hình ảnh từ auto.de
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